Grade 12 · CAPS

Grade 12 Marketing

Tourism practice questions and a worked example

Grade 12 Tourism marketing questions are about how South Africa is marketed as a destination: the work of South African Tourism and the TBCSA, the country's brand logo and slogan, and international travel trade shows such as ITB Berlin. Most questions start from a picture or a news extract, so read it before you answer.

Worked example

6.1 Name the marketing organisation responsible for hosting the Meetings Africa 2023. (2)

Answer & explanation

South African Tourism (SATourism) — do not accept "SAT".

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Question 1 of 3

1.1.11 The Sunshine Golf Tour, recently held in South Africa, was sponsored by South African Tourism (SATourism). The type of marketing initiative shown in the picture below will ...

Aget a negative reaction from local South Africans.Bpromote South Africa as a leading sports destination.Cmean that South Africans can buy cheap golf tour tickets.Dallow only South African golfers to enter the championship.

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Common mistakes

SATourism (markets the country) and the TBCSA (administers the tourism levy and funnels it to SATourism) are two different bodies with different roles, and the real memo marks them separately -- learners often write one where the question asks for the other. The marketing campaign slogan questions also expect the exact wording in use at the time of the paper (e.g. "Alive with possibility"), not an older or paraphrased slogan.